email marketing
Wicked Quotes electronically markets its insurance and motorcycle insurance related products using email 'e-shots' in line with UK / EU legislation & guidelines regarding privacy and electronic communications. To ensure compliance we provide an automated opt-out link which cannot be removed or disguised.
what the law requires
Header Information : "From," "To," and routing information - including the originating domain name and email address - must be accurate and identify the person who initiated the email.
Subject Lines : The subject line cannot mislead the recipient about the contents or subject matter of the message.
Opt-Out : An opt-out option must be provided in the form of a return email address or internet based response mechanism that allows the recipient to request that no future emails are sent to that address. When an opt-out request is received, the law allows 10 business days to ensure that further unsolicited communications are not sent to the that address. It is illegal to sell or transfer the email addresses of people who choose not to receive targeted email - even in the form of a mailing list